7 Tips for E-commerce Marketing

Written by Connor Woods-Tutson

With an estimated 1.92 billion global digital buyers in 2019, there has never been a better time to start an online store. With the digital shopping boom, the amount of E-commerce businesses has followed suit. Shopify, the biggest E-commerce platform, currently has over 820,000 different merchants. With every store wanting to increase traffic and conversions, we have come up with seven tips to increase traffic and sales for your business. 

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1. Construct A Content Marketing Strategy Before You Begin

It’s always good to have a plan before you jump into anything. By creating a marketing strategy, you can know your goals and what deserves the most focus. It can be as simple as writing a list of all the methods you plan to reach out to customers. Checking on your marketing strategy on a routine schedule can help you evaluate your plan and see what is working and what needs improving. 

Your Marketing Strategy should never be set-in-stone, but instead always evolving to improve your business continuously. 

2. Know Your Target Audience

You can have the most elaborate ads, but if you are showing it to the wrong people, it won’t mean anything. Figuring out your target audience and making sure you’re focusing on them is something that many businesses overlook.

When creating your ads, it’s also essential to address the needs of your potential customers. Instead of just telling them what you offer, tell them how your product can improve their way of life. When you give potential customers a reason to buy your product, you will see an increase in clicks on your ads.

3. Create A Personalized Campaign

Personalizing your marketing campaign can drastically improve traffic to your website. There are many different ways to customize your marketing campaign to see the most significant boost in sales.

By addressing people by their name in your email marketing campaign, customers feel a sense of connection to your company. This alone has been proven to increase traffic to your company drastically. 

You can also personalize your marketing campaign by looking at the location or past actions of potential customers. By using behavioral data, you can give each visitor to your website a unique experience, increasing the likelihood of a sale. 

4. Implement A Loyalty Program

By rewarding your customers for their business, they are more likely to become a recurring customer and tell their friends about your business.

Return customers account for 22% of retailers’ revenue while making up only 11% of the total customer base, according to Stitch Labs, and the same return customers spend 15% more than new customers on any given order.

Through a loyalty program, both you and your customers can benefit. Choosing how to reward customers and for what actions is up to you. One example of a loyalty program is a point-based program, which allows customers to use points for discounts.

5. Develop An SEO Strategy

Building an effective Search Engine Optimization strategy can seem time-consuming initially, but it allows you to develop predictable web traffic. SEO’s goal is to have your company as high up as possible on the organic results page. 

A study found that only 4.8% of searchers make it to the second page of search results. With barely anyone making it past the first six results on the first page, the goal in SEO is to have your company appear high on the first page. 

Ecommerce SEO is a process that can seem challenging but does shell out results. For a full guide on E-commerce SEO, you can click here

6. Lower Your Abandon Cart Rate

Every time that a visitor abandons their cart, you’re losing money. According to the Baymard Institute, 69.23% of online shopping carts are abandoned.

One effective campaign that companies are implementing to reduce the frequency of abandoned carts is an email recovery campaign. The goal is to convince your visitors to return to your site and complete their original purchase. 

Abandoned cart emails bring in the big money that every entrepreneur yearns for. According to a study done by Klaviyo, customers in their data-set brought in more than $60 million in sales directly from their abandoned cart emails. 

7. Utilize User-Generated Content

User-Generated Content is a great way to increase the reliability of your products with social proof. Potential customers gain confidence when they can see people who purchased your products and are happy with them. 

According to Salesforce, 54% of consumers trust information from online reviews and recommendations, while only 20% trust the brand itself. 

User-Generated Content is a big umbrella that differs from business to business. Product reviews fall under User Generated Content, but the most effective type of UGC is photos of customers using your products.

Conclusion

With the implementation of the tips listed above, your business should jump to the next level. As E-commerce is booming as an industry and the number of digital buyers the highest in history, it’s only right that your business joins in on the action. 

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